GREEN BITS

Thanks so much for considering us for this project.

I love cinemagraphs. As a photographer, it's a special occasion to get to go just a little bit beyond the still image. Cinemagraphs are beautiful, and totally mesmerizing, because they sit right in the middle of two things that we're used to seeing. They aren't still photographs. And they're not really video. I love the simplicity of retaining one perfectly still frame -- the scene is locked off, time is frozen -- and adding one simple, repeating motion element to it. It brings out a new sense of life in the image. The endless loop is captivating. 

Green Bits is special -- not just for what it is, but for what it does. Good software is about simplicity, about being so well designed that you stop noticing it. And when that happens, it becomes the tool that connects the user to other things. 

So, let's celebrate the moments that Green Bits encourages. The social connection between budtender and customer. The interactions a skilled craftsperson has with their work. The curiosity of a person about the product.

Below are our ideas for cinemagraph scenes along with some reference cinemagraphs we shot for the furniture company, Rejuvenation. 

We'll create several cinemagraphs, showcasing these simple interactions in beautiful environments. Below are a few ideas for scenes. We propose shooting x4 scenes in one studio shoot day.

1 - HERO CINEMAGRAPH - We can build a comfortable, inviting bar top retail scene, in which our budtender effortlessly engages with the UI on iPad. They might tap a button or two, or swipe to a new screen, and the cinemagraph will loop seamlessly, indefinitely.

2 - HERO CINEMAGRAPH ALT - While we are in the hero scene set up, we'll make sure to gather alternate finger/hand movements. Good options of those human movements feels right for this project. We may introduce motion in other parts of the frame too, but our interest lies less in what Green Bits is, and more in what it does -- it helps people! Those people -- and their natural, subtle motion -- are what we connect with.

3 - PRODUCT HAND OVER CINEMAGRAPH - We see an arm enter frame. It places a product into to a customer's hand. They both pull out of frame. Then it loops again.

4 - BUDTENDER SKILL/TASK CINEMAGRAPH - We see a budtender's hands skillfully doing a task, like measuring flower on a scale. We focus on the small movements that are subtle but refined. 

5 - PLAYFUL CINEMAGRAPH - We think there could be value to having an option for a cinemagraph that is a little more whimsical -- something fun that could be used just for social maybe. We see a pre-roll tube roll across on the counter, no humans. Or we see a budtender taping the flower chopsticks rhythmically on the counter on loop. 

 

Let's go make some pretty stuff!

- Ben Sellon